"It is obstinate nonsense to insist, in the face of all this, that the machines of tomorrow will turn us into robots, steal our individuality, eliminate cultural variety, etc., etc. Because primitive mass production imposed certain uniformities, does not mean that super-industrial machines will do the same. The fact is that the entire thrust of the future carries away from standardization - away from uniform goods, away from homogenized art, mass produced education and "mass" culture. We have reached a dialectical turning point in the technological development of society. And technology, far from restricting our individuality, will multiply our choices - and our freedom - exponentially."
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