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     "It would be foolish, therefore, to herald yet once more the birth of a "new man" (unless, now that the genetic engineers are at work, we mean that in a frightening, strictly biological sense). The idea suggests a prototype, a single ideal model that the entire civilization strains to emulate. And in a society moving rapidly toward de-massification, nothing is more unlikely.
     Nevertheless, it would be equally foolish to believe that fundamentally changed material conditions of life leave personality or, more accurately, social character, unaffected. As we change the deep structure of society, we also modify people. Even if one believed in some unchanging human nature, a commonly held view I do not share, society would still reward and elicit certain character traits and penalize others, leading to evolutionary changes in the distribution of traits in the population."